Your Fractional Chief Growth Officer.

Your strategy is locked in,
but nothing is moving.

Companies grow when they make the highest-leverage decisions, not simply more decisions. AMBA helps founders and leadership teams identify the one move that unlocks everything else, with more than a decade of GTM leadership across Australia and Asia, one merger, two acquisitions, and 5,000 senior tech and security leaders in network.

Building a Cyber Resilient Business · Featured in Forbes Australia as one of the top books CEOs are reading

You have the product, you don't have the traction.

You have the expertise, you don't have the visibility.

You have the strategy, you don't have the momentum.

If any of these felt familiar, keep reading.

Built for leaders who have built something real but cannot get the market to move toward them.

The Invisible Expert

Strong expertise, deep credibility, but the market does not know you exist outside your immediate circle.

The Stalled Founder

Good product, early traction, but growth has plateaued and nothing you try is accelerating it.

The Misaligned Team

Your leadership team is working hard but pulling in different directions without a shared growth story.

The Market Mover

Proven in your home market but unknown in the markets you are entering next.

  • 1 Merger + 2 Acquisitions

    Navigated from the inside

  • 5,000+

    Senior tech and security leaders in network

  • 10 Countries

    Global stages

You could figure this out. But you'd be doing it without your exact buyers in your network and more than a decade of pattern recognition from inside the deals.

This is what a Fractional Chief Growth Officer with more than a decade of GTM leadership, one merger, two acquisitions, and 5,000+ senior leaders in network looks like.

Shamane Tan

How We Work Together

Choose your level of partnership.

When you engage AMBA, Shamane steps in as your Fractional Chief Growth Officer. She brings the strategic horsepower of a C-suite executive, the operator track record of someone who has navigated acquisitions from the inside, and direct access to the most trusted senior tech and security leadership communities in APAC. Choose the level of engagement that fits where you are right now.

A Chief Growth Officer at a funded startup: $200,000 to $300,000 USD per year.

A senior growth hire: $8,000 to $12,000 USD per month. No guarantee of results.

Your partnership with AMBA starts at $197 USD.

Step 01 · Clarity

The One Move

US$197

Get Your One Move

Know exactly what to focus on first.

AI analyses your business. Shamane personally reviews the findings. Discover the one highest-leverage move most likely to unlock your next phase of growth.

  • AI-powered business analysis
  • Strategic review by Shamane
  • One highest-leverage recommendation
  • Delivered within 24 hours
  • Ideal starting point before deeper engagement

Step 02 · Strategy

Strategy Intensive

60-minute private strategy session

US$1,500

Book Your Strategy Intensive

Walk out knowing exactly what to do and why.

A focused strategy session with Shamane to uncover your biggest opportunities, challenge assumptions and build a practical roadmap for what comes next.

  • 60-minute private strategy session
  • Review of your priorities and business challenges
  • Strategic roadmap
  • Immediate action priorities
  • Your Strategy Intensive investment is fully credited if you proceed with an Execution Partner engagement

Step 03 · Advisory

Limited to 5 Clients

Strategic Advisory

90-Day Executive Engagement

US$10,000

or 3 monthly payments of US$3,333

Apply for Strategic Advisory

Strategic judgment available when it matters most.

A private advisory relationship for founders and executive leaders making high-stakes growth decisions. This is not a consulting retainer. It is ongoing access to strategic judgment, objective thinking and course correction during your most important decisions.

  • Three private strategy sessions (one each month)
  • Private advisory channel with Shamane (WhatsApp or Signal)
  • Strategic guidance between sessions
  • Responses within 1–2 business days
  • Ongoing strategic course correction
  • Limited to five concurrent advisory clients

Step 04 · Execution

Execution Partner

Investment typically begins at US$20,000

Custom Engagement

Start a Conversation

Strategy becomes execution. Results become momentum.

AMBA becomes an extension of your leadership team to help turn strategy into execution. From positioning and messaging to executive visibility, growth systems and commercial momentum, we partner with you to deliver measurable outcomes.

  • Strategic execution roadmap
  • Founder and executive positioning
  • Messaging and narrative development
  • Growth and GTM implementation
  • Thought leadership and content execution
  • AI-enabled workflows where appropriate
  • Access to AMBA's trusted partner ecosystem
  • Custom scope based on your objectives

Your Strategy Intensive investment is fully credited if you proceed with an Execution Partner engagement.

Not sure where to start? The One Move Audit is designed for exactly that moment.

Most organisations are working on five priorities. AMBA helps you find the one that unlocks the rest.

What is the one move that changes everything?