The Invisible Expert
Deep credibility, but the market does not know you exist outside your immediate circle.
Strategic Growth Partner for Founders and Leadership Teams
Your strategy may not be the problem.
Find the move that unlocks momentum.
AMBA helps founders and leadership teams identify the highest-leverage move across growth, positioning, market visibility, leadership alignment and route to market. Start with one clear recommendation, personally reviewed by Shamane.
Get Your One Move · US$197 (Launch price)
Explore How AMBA Works Normally US$497 · Limited to 15 accepted businesses.
A decade of GTM leadership · Australia and Asia · 1 merger · 2 acquisitions
01 · The Ember
The potential is already there
An ember isn't the end of a fire.
It's the part that still has the power to start one.
You have the product.
You don't have the traction.
You have the expertise.
You don't have the visibility.
You have the strategy.
You don't have the momentum.
Progress can get buried under noise, competing priorities and the pressure to do more. AMBA reveals what still holds energy: the overlooked opportunity, powerful idea or capability waiting to be seen.
Then we find the move that changes what becomes possible next. Focused enough to act on. Powerful enough to create momentum.
Your One Move may relate to your positioning, offer, market visibility, partnerships, leadership alignment or route to market.
Built for leaders who have built something real.
Built for businesses that already have traction, but need greater clarity on what deserves their attention next. Which one sounds most like you?
The Stalled Founder
A strong product and early traction, but growth has plateaued and nothing is accelerating it.
The Misaligned Team
A capable leadership team working hard, but pulling in different directions without a shared growth story.
The Market Mover
Proven in your home market, but unknown in the markets you are entering next.
02 · Find Your Move
Where is the energy getting stuck?
Choose the tension that feels closest to your reality.
Awaiting your signal
Choose the tension that feels closest to your reality. Your recommended move appears here.
03 · Why Shamane
Why Shamane?
Shamane combines growth and GTM leadership, regional business experience and trusted access to senior decision-makers across Australia and Asia.
She understands how strong ideas become commercially relevant, how leaders build trust and how opportunities move into the right rooms.
Her role is not to give you more ideas. It is to identify which move best deserves your attention.
- 15+ years
- Growth and GTM leadership
- Australia + Asia
- Regional business experience
- 5,000+
- Senior leaders across executive and technology networks
- 1 merger + 2 acquisitions
- Navigated from inside the business
Choose your level of partnership.
Your partnership with AMBA starts at US$197 (Launch price). Normally US$497. Begin with one focused move or bring AMBA into the decisions and execution that follow.
Chief Growth Officer
US$200,000 – 300,000
per year, funded startup
Senior Growth Hire
US$8,000 – 12,000
per month · no guarantee of results
Your partnership with AMBA
Starts at US$197 (Launch price)
Normally US$497 · Limited to 15 accepted businesses.
01
One Move Diagnostic
US$197 (Launch price)
Normally US$497
Limited to 15 accepted businesses.
Clarity on what deserves your attention first.
A focused written assessment of your business, positioning and current market presence, personally reviewed by Shamane.
- Current positioning and market signals
- The most important growth constraint or opportunity
- Your highest-leverage move
- Why it matters now
- Recommended immediate actions
- Delivered within 48 hours
02
Strategy Intensive
US$1,500
Turn the One Move into a clear strategic direction.
A focused one-to-one working session with Shamane to challenge assumptions, sharpen the recommendation and determine how it should be implemented.
- Strategic discussion with Shamane
- Priority clarification
- Decision and stakeholder considerations
- Focused action plan
- Fully credited toward Execution Partner
03
Limited to 5 ClientsStrategic Advisory
US$10,000
3 sessions across 90 days
Ongoing judgement for important growth decisions.
Three private strategy sessions across 90 days, roughly one a month, plus async access between sessions. This is focused judgement at decision points, not day to day execution support.
- Three private sessions across 90 days (one per month)
- Async access between sessions
- Growth and GTM direction
- Market positioning
- Executive and founder visibility
- Partnerships and access
- Leadership alignment and regional expansion
04
Execution Partner
From US$20,000
From strategy to market momentum.
AMBA becomes an extension of the leadership team, helping turn the selected move into positioning, communications, alignment, visibility and execution.
- Strategic execution roadmap
- Founder and executive positioning
- Messaging and narrative development
- Growth and GTM implementation
- Leadership alignment workshops
- Executive training and facilitation
- Keynotes or strategic event activation
- Thought leadership and market visibility
- Moderated executive conversations
Bring the strategy into the room.
Some moves require more than a roadmap. They require leaders, teams or markets to understand and believe in a different direction.
Shamane delivers keynotes, executive workshops and facilitated leadership conversations that help organisations align around AI, digital complexity, influence, resilience and change.
The AMBA Method
From ember to impact.
01
Align
Name the outcome and find the ember.
02
Map
Locate the friction and choose the One Move.
03
Build
Create what the move needs to work.
04
Amplify
Carry the signal into the right rooms.
Most organisations are working on five priorities
Find the one that unlocks the rest.
Start with a personalised One Move, or bring us the opportunity, challenge or idea you want turned into a clearer decision and practical next step.
Get Your One Move · US$197 (Launch price)
Start a Conversation Normally US$497 · Limited to 15 accepted businesses.
See the Ember. Find the One Move. Burn Brighter.