Find your highest-leverage move.

Most founders do not have a shortage of things to do. The harder question is which one is worth doing first.

The One Move is the decision or action with the greatest potential to move the business toward its priority outcome, given what is getting in the way and what the team can take on.

Sometimes that means choosing a buyer segment before opening another market. Sometimes it means agreeing how to explain the company’s value before investing in more content. The right move depends on the business in front of us.

How AMBA works it through

We Align on the outcome, Map what is getting in the way, Build what the move needs and Amplify the signal into the right rooms. The goal is to give the team a focus it can act on and a way to judge whether it is helping.

A couple of examples

A company weighing several markets may choose to test one buyer group before spreading sales and product effort across all of them.

A leadership team investing in content may first agree on its positioning, so people can explain the company consistently.

Start with the One Move Diagnostic

Complete a 14-question brief that takes about 12 minutes. Shamane personally reviews your answers and sends a written recommendation within 48 hours.

The Diagnostic is a written recommendation. It does not include a call.